Can we increase the well-being of society simply by reimagining how organizations and public institutions frame problems?

Driven by relentless curiosity and passion for social innovation, Federico is a systems architect who believes in customized, site
and challenge-specific solutions. His favorite projects are working
with social and community driven partners helping them identify
their innate capabilities and existing resources.

After moving from Bogotá to New York, Federico attended
Pratt Institute where he earned a BFA in Communications Design.
Later, he joined the award winning studio TODA where he
overviewed a wide variety of projects ranging from the identity
redesign of the oldest American sculpture publication to the
brand and digital strategy of a Brooklyn image production
company. Most recently, he worked as an experience designer
at Potion - a New York based interactive design studio.

Right now, Federico is completing a Master’s Degree in Strategic Design and Management at Parsons where he is a research
assistant to the Dean of the School of Design Strategies. 

References and CV upon request


Expertise

UX/UI, Design Research, Social Innovation, Brand Strategy, Graphic Design, Exhibition Design, Web Design, Typography, Motion Graphics, Project Management, Systems Thinking, Communication Skills, Content Management, Government Innovation.

Software

Adobe Creative Suite, Photoshop, Illustrator, Indesign, After Effects, Premier, Sketch, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Google Analytics.


Contact

E   federicozuleta@gmail.com

T   (347) 982-5402